"Don’t Bring a Legacy Mindset to Multi-Cloud"
Thought leadership to shift cloud architects away from legacy L3 networking and towards app-centric L7 and API service discovery between multiple sites and clouds.
Product Comparison Chart
A visual comparison of Indeni's product vs two free tools from Palo Alto Networks. Palo Alto Networks requested it to train their SEs, and Indeni adopted it as collateral.
Sales Enablement Training
A synthetic internal Sales training deck, with feature/benefit messaging, target personas, and cold email templates.
Explainer animation: "How Indeni Works"
A 90 second explainer animation, commissioned for the Indeni 7.0 launch. I wrote the script and shotlist, then managed the vendor during production.
Interview / presentation: F5 Distributed Cloud
An interview-style presentation demonstrating the value of connecting networks and applications among public and hybrid clouds at L3, L4, and L7.
White paper: "How Indeni Works"
This WP is a nearly complete rewrite of a previous asset, to support the launch I led. Its purpose is to alleviate an engineer's concerns during evaluation and equip them to convince the decision maker.
Indeni Product Evaluation Guide
A guide so customers can DIY their own POCs and progress themselves down the funnel. It has a "tech doc" feel with a carefully crafted length to be valuable but not overwhelming.
Check Point Deployment Trends Report 2020
This report is a public-consumption tool to build Indeni's reputation, based on the telemetry data unique to their product. I was the sole author and analyst for the report.
DNS lookup to IP tracker
Streaming dnsmasq log parser on a secure web gateway to provide domain mapping per remote IP per user lookup to de-anonymize CDN connections.
Reflections on a Failed Startup
Retrospective for my own unsuccessful startup in 2016 from technical, business, market, and product perspectives.
Glasscleaner xRD Doc
Early design doc for the Glasscleaner startup, combining use cases, personas, core problems, and solutions. Hybrid MRD/PRD/Design/status.
Glasscleaner About Page
The marketing page for my failed startup: a B2C SASE service using Threat Intelligence to reduce online threats for Web users.
